| US: licences | Taxis and for-hire bases are licensed locally: in New York by the Taxi and Limousine Commission (base licence numbers start with B), in Chicago by BACP, and charter-party carriers in California by the CPUC (TCP numbers). Whether your number must appear in every advert depends on your city or state — check with your regulator. Showing it with a link to the lookup is the safe default. |
| US: accessibility and reviews | Under 49 CFR 37.29, private taxi companies must not refuse riders with disabilities who can use the vehicle or charge them more. The FTC’s rule on consumer reviews bans fake and bought reviews, and the endorsement guidance expects evidence for claims such as “#1 cab company” or “lowest fares”. |
| UK: licensing and pre-booking | Outside London, private hire operators are licensed by their council; in London by TfL. Private hire cars must be pre-booked and cannot be hailed, so the site should say so; hackney carriage fares are set by the council. We found no national rule that the operator licence number must be on the website — some councils require it in their licence conditions, so check yours. Limited companies must show their name, number and registered office. |
| UK: safeguarding and accessibility | The DfT statutory standards expect booking records to be kept for at least six months, and an operator cannot pass on its safeguarding duty when it sub-contracts a booking. Under the Equality Act as amended in 2022, disabled passengers must not be refused or charged extra (DfT guidance), and the DfT best-practice guidance asks for operator websites and apps that meet WCAG 2.1 AA. |
| UK: prices and reviews | The CAP Code says quoted prices must include compulsory charges, charges that cannot be worked out in advance must be flagged, and “from” fares must not exaggerate. The CMA treats fake reviews, concealed incentivised reviews and misleading review summaries as unlawful. |
| Canada | Taxis and brokerages are licensed by the city — for example Toronto, Ottawa and Calgary — and in BC by the Passenger Transportation Board. In Ontario, AODA rules bar charging riders with disabilities a higher fare. A “from” airport fare that leaves out mandatory fees is drip pricing under the Competition Act. |
| Québec | Dispatchers must be registered with the CTQ, which also sets taxi fares, so “no surge” should mean the official tariff. A website marketing services in Québec must be available in French, and the French version must be no less available than any other. |
| Australia: booking services | Booking services are authorised by the state: Point to Point Transport Commissioner in NSW, CPVV in Victoria, TMR in Queensland and DIT in South Australia. In WA, the Department of Transport says advertising must carry the authorisation number or the provider’s name, and booked fares must be agreed and given in writing before the trip. For the other states, check with your regulator what the site must show. |
| Australia: prices, reviews and NDIS | If you show part of a fare, the ACCC expects the total, with GST and unavoidable fees such as tolls, airport and booking fees, to be at least as prominent. The ACCC bans fake and selectively edited reviews. “NDIS registered” can be checked on the NDIS Commission register, so only say it if you are. |