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Google Ads management

Google Ads management that shows you exactly where every click went.

We set up, run and improve Google Ads campaigns in your own account — Search, Shopping, Performance Max and YouTube — with conversion tracking built properly, weekly work on search terms and bids, and a monthly report showing the exact amount Google charged, separate from our fee.
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Campaigns we run
  • SearchAds on Google results
  • ShoppingProducts with prices
  • Performance MaxEvery Google channel
  • YouTubeVideo that gets remembered
The short answer

What does a Google Ads management service do?

A Google Ads manager chooses what you appear for, writes the ads, sets the bids and budget, measures which clicks become customers, and keeps cutting what wastes money. Google makes it easy to start spending and hard to spend well: broad keywords, automatic suggestions and loose tracking can burn a budget on clicks that never buy.

Good management is mostly unglamorous weekly work — reading the actual searches that triggered your ads, adding negative keywords, testing new ads, and moving budget to what brings enquiries and sales. It only works if tracking is right, which is why we set that up first.

Campaign types

Which Google Ads campaigns do we run?

SearchText ads on Google results for the searches your buyers use.
ShoppingProduct ads with photo and price, from your product feed.
Performance MaxOne campaign across Search, Shopping, YouTube, Maps and more, run on your conversion data.
YouTubeShort video ads to stay remembered between searches.
RemarketingAds that remind past visitors to come back.
Account auditA review of an existing account: wasted spend, tracking and structure.
Tracking

How do you track which ads bring customers?

Without reliable tracking, Google optimizes for the wrong thing. Because we also build websites and run servers, we set up measurement properly and test it before any money is spent — then check it every month.
  • Google Analytics 4 and the Google tag (or Tag Manager) installed and tested
  • Conversions defined for real outcomes: calls, forms, bookings, purchases
  • Enhanced conversions for more accurate measurement
  • Consent mode v2 for visitors in the UK and Europe, where Google requires it
  • Offline conversions from your CRM or Odoo where it fits
Measured, not guessed
  • GA4Analytics you own
  • Google tagInstalled and tested
  • EnhancedMore accurate conversions
  • Consent modeUK and EU ready
Ownership

Who owns the ad account?

You do. Your ad accounts, tracking and audiences are registered to your business, with you as the administrator. We work inside them through the access you grant, and you can remove that access at any time. If we ever part ways, everything stays with you — campaigns, history, audiences and data. Only 3 of the 14 agencies we reviewed said this clearly on their websites; we think it should be the first thing you know.
  • Google Ads account in your business name; we connect through a manager-account link you approve
  • Meta business portfolio, ad account, Pixel and audiences owned by you; we work with partner access
  • Google Analytics 4 and Tag Manager owned by you, with us added as users
  • Your Google Ads customer ID and full cost data available whenever you ask
Yours, always
  • Ad accountsYou are the admin
  • TrackingGA4, tags, Pixel
  • AudiencesBuilt in your account
  • HistoryStays when we leave
Reporting

What will our monthly report show?

Google’s own rules for agencies say the exact amount Google charged must be reported separately from the agency’s fee. We go further and show you the whole picture in plain words.
In the reportWhat it tells you
Exact Google costWhat Google charged this month, account-wide — never blended with our fee.
Clicks, impressions and conversionsHow many people saw, clicked and became leads or sales.
Cost per lead or saleWhat each enquiry or order cost, by campaign.
Top search termsWhat people actually typed, and which terms we blocked.
What we changedEvery change made this month, and why.
Next monthWhat we will test or change next, agreed with you.
Fees

How much does ad management cost?

There are two separate costs, and we keep them separate on every invoice and report. Our fee is quoted in writing before we start — ask for a quote and tell us your channels and monthly budget.
CostWho you payHow it works
Ad spendGoogle or Meta, directly, on your own cardYou set the budget. We never mark it up or pass it through our invoices.
SetupSpeed Linx, onceAccount audit or build, tracking setup and the first campaigns. Quoted in writing.
Monthly managementSpeed Linx, monthlyRunning and improving the campaigns, plus the monthly report. Quoted in writing and shown on every invoice.
Landing pages (optional)Speed Linx, per pageOnly if your current pages hold the ads back. We build and host them.
Regulated businesses

Can you advertise a pharmacy, clinic, financial or gambling business on Google?

Often yes, but Google has extra rules, and the certifications belong to the advertiser — no agency can get them on your behalf. We check what applies before anything goes live. A summary from Google’s policies, October 2026; rules change, so we confirm against the current policy for your country.
SectorWhat Google requires (summary)
Online pharmaciesCertification by Google plus an accepted accreditation (for example LegitScript, or the national pharmacy regulator in some countries); prescription medicines generally cannot be promoted in ads in most countries.
Healthcare and medicinesSome treatments and products are restricted or need certification; unapproved substances are never allowed.
Financial servicesVerification is required in some countries, plus clear fee and address disclosures; personal loan ads need repayment terms and APR details.
GamblingGoogle certification per country with a local licence, responsible-gambling information, and no targeting of minors.
Getting started

How do we start?

01AuditExisting account, tracking, competitors and landing pages.
02PlanCampaigns, keywords, budget and fee agreed in writing.
03TrackConversions set up and tested before spend.
04LaunchCampaigns built in your account.
05OptimizeWeekly search-term, ad and bid work.
06ReportMonthly, with exact Google cost.
FAQ

Questions we get asked

How much does Google Ads management cost?
There are two costs: your ad spend, paid directly to Google, and our management fee, quoted in writing before we start and shown separately on every invoice. Ask for a quote with your monthly budget and we will give you both numbers.
What is a good monthly budget for Google Ads?
It depends on what a click costs in your market and how many clicks it takes to win a customer. We estimate this from real keyword data before you commit, and tell you honestly if a budget is too small to produce clear results.
Will you take over our existing Google Ads account?
Yes. We start with an audit, keep what works, and fix structure and tracking. Your account history stays — it is valuable data.
Do you use Performance Max?
Where it fits — usually for online stores with a good product feed and solid conversion tracking. We do not hand a whole budget to automation without the data and controls in place.
Can you guarantee the top position on Google?
No one can. Google decides ad position in each auction, and says itself that no one can guarantee top placement. We focus on what we control: relevance, landing pages, bids and tracking.
Are you a Google Partner?
Not yet. The Google Partner badge depends on managed spend, account optimization and certifications over time, and we will only show it once we have earned it.
Do Google Ads improve SEO?
No. Paid ads do not affect your organic rankings. They are a separate, faster channel — many businesses run both.
What happens if we stop working together?
You keep everything: the ad accounts, campaigns, history, audiences and tracking all belong to your business. We hand over notes on what was running and why, and remove our own access.
Something else on your mind? Ask us directly →
Keep exploring

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Paid adsGoogle, Facebook and Instagram ads, run in the open.Explore →
Facebook & Instagram adsMeta ads, tracked properly, in your own account.Explore →
Speed & conversionLanding pages that turn clicks into enquiries.Explore →

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