Websites for dentists

Dental website design that books new patients — and keeps you on the right side of your regulator.

A dental practice website has two jobs most agencies only half-do. It has to turn a search into a booked appointment, and it has to say only what your regulator allows: the right titles, the right disclosures, reviews and before-and-after photos used the way your country permits. We design for both, for practices in the US, UK, Canada and Australia. Built in 7 days, guaranteed, and hosted on our own fast servers.

What every dental site gets

New-patient pathFees, insurance or NHS status, booking
Treatment pagesOne clear page per treatment
Rules built inTitles, disclosures, review settings
Emergency pageHours, call button, what to do now

7-day guaranteeLive in 7 days or your money back

Reviews and photos

Can a dental website show reviews and before-and-after photos?

It depends on where you practise — and this is the single most common mistake we see on dental sites. In the US and UK, showing genuine reviews is normal and useful. In Australia, testimonials about clinical care are prohibited in advertising, and AHPRA treats reviews on your own website and social pages as your responsibility; its guidance even suggests switching review functions off. A “5-star reviews” slider copied from a US template can put an Australian practice in breach on day one.

Before-and-after photos have their own rules. In the UK, the ASA expects them to be genuine, representative and not digitally enhanced, and you should keep signed, dated consent and the original files. AHPRA asks for matching conditions — the same angle, lighting and framing — and for any changes to be disclosed. We build photo galleries with a short caption on each case explaining what was done, and we keep the original files and consent records with your practice, not on the website.

What patients look for

What do patients check before they book a dentist?

Most new patients arrive with one of three questions: can you see me soon, will it hurt my wallet, and can I trust you. A dental site that answers those three quickly gets the booking; one that hides them behind a contact form loses it to the practice down the road.

Can I book, and when?Real availability or a clear request form — not a “call us” wall after hours.

What will it cost?Fees or “from” prices, accepted insurance or plans, and NHS or private status where it applies.

Who will treat me?Real team photos, qualifications and registration numbers — which in some countries the law requires anyway.

Is this right for me?Plain-language treatment pages: what happens, how long it takes, recovery and options.

Help right nowAn emergency page with your hours, a call button and what to do until you are seen.

Easy on a phoneMost of these questions are asked on a phone — every page is built and tested for small screens first.

The rules

What does your dental website have to show — or avoid — in each country?

This is where dental websites differ from every other small-business site. The rules below come from each regulator’s published guidance; we build them into the design so you are not fixing them after a complaint. It is a summary to help you brief us, not legal advice — your regulator’s own guidance is always the final word.

Country	What the guidance says	What we build in
UK	The GDC’s advertising guidance expects each clinician’s qualifications, the country they were gained in and their GDC number; the practice’s contact details; GDC contact details; your complaints procedure; whether you are NHS, mixed or private; and the date the site was last updated. Only dentists on a GDC specialist list may call themselves a “specialist”.	Team pages with qualifications and GDC numbers, a footer with GDC details and complaints route, an NHS/private notice, and a “last updated” date that changes when the site does.
US	There is no single federal list; state dental boards set advertising rules. The ADA Code of Ethics (5.H) limits “specialist” to recognized specialties, and many boards follow it. Patient information on forms is covered by HIPAA.	Specialty wording checked against your state, forms that collect only what booking needs, and data sent to systems that will sign a business associate agreement.
Australia	AHPRA’s advertising guidelines prohibit testimonials about clinical aspects of care, restrict “specialist” to specialist-registered practitioners, require terms for any discount or offer, and set conditions for before-and-after photos.	No clinical testimonials or star widgets on the site by default, offer terms printed next to every offer, and photo pages that state how images were taken.
Canada	Rules are provincial. In Ontario, RCDSO guidance rules out superiority claims such as “best” or “#1”, and asks you to make clear whether you are a general dentist or a registered specialist when advertising specialist-type procedures.	Copy reviewed for comparative claims, and a clear GP-or-specialist line on treatment pages such as implants or orthodontics.

Sources checked October 2026. Guidance changes — we re-check before every launch.

Patient data

How should a dental website handle booking forms and patient data?

Collect only what you need to book, and send it somewhere safe. A booking form that asks for symptoms, medical history or insurance details is collecting health information. In the US that can make it protected health information under HIPAA, which means the form and any system it sends data to should be covered by a business associate agreement. In the UK, Canada and Australia, health data gets extra protection under privacy law.

Tracking is the part most sites get wrong. Advertising pixels on booking and patient-portal pages can pass details about a patient to an ad platform. A 2024 US court ruling narrowed HHS’s guidance for ordinary public pages, but the guidance on tracking still matters for booking flows and logged-in areas. Our rule is simple: no marketing pixels on booking, forms or portal pages, analytics configured without personal details, and the booking itself handled by your practice system or a booking tool that will sign the right agreement.

Pages

Which pages does a dental practice website need?

Every site is planned around the treatments you want more of. A typical dental site is built from these page types.

Page	What it does
Home	Availability, fees or insurance, team and booking in the first screen
New patients	What to expect, forms, fees or plans, insurance or NHS status, parking and access
Treatment pages	One per treatment — check-ups, hygiene, fillings, implants, aligners, whitening, emergency care — written in plain language
Emergency dentist	Hours, call button, out-of-hours route and what to do until you are seen
Team	Photos, qualifications and registration numbers for each clinician
Fees and finance	Fee guide or “from” prices and payment plans, with terms shown in full
Policies	Complaints procedure, privacy notice, accessibility statement and regulator details
Booking	Online booking or a short request form that collects only what is needed

Accessibility

Does a dental website need to be accessible?

Yes — and for many US practices there is now a date attached. Patients with low vision, limited mobility or anxiety rely on sites that work with screen readers, keyboard navigation and large text. In the US, HHS’s Section 504 rule sets WCAG 2.1 AA as the standard for healthcare providers that receive federal financial assistance, which can include practices that accept Medicaid; at the time of writing the compliance dates fall in 2027 or 2028 depending on practice size. Whether it applies to you is a question for your adviser, but building to WCAG 2.1 AA from the start costs far less than retrofitting.

Every dental site we build is designed to WCAG 2.1 AA: readable contrast, real headings, labelled forms, keyboard-friendly booking and image descriptions. We include an accessibility statement and test key pages before launch.

How it works

How does a dental website go from brief to live in 7 days?

01BriefTreatments, team, fees, country and regulator.

02DesignYour own concept, not a dental template.

03BuildBooking, treatment pages, rules built in.

04LaunchLive on your domain, guaranteed.

After launch

Who keeps the site up to date once it is live?

We do. Your site runs on servers we manage ourselves, and a monthly care plan covers updates, backups and the changes a practice makes all year — a new associate, a new treatment, a fee change, a holiday closure. When a team member joins, their qualifications and registration go up the same week.

LiteSpeed web servers built for speed
Each site isolated in its own container
Malware scanning and a web firewall
Off-site backups
Free Cloudflare on our account

Care plan basics

UpdatesApplied and checked
BackupsAutomatic, off-site
Team changesNew clinicians added
MonitoringUptime and security

Our work

Our dental website concepts.

Six ideas for practices in the US, UK, Canada and Australia, each built from our review of 270 real dental websites. Click any concept to try it.

CONCEPTFernwick Family DentalClear Bill · United StatesA live price card shows what a treatment costs with insurance, the membership plan or self-pay — before anyone books.Open the live demo →

CONCEPTCorvane DentalNight Shift · United StatesAfter 6pm the site turns into an emergency desk: a 60-second triage says ER, on-call text or the 8am chair.Open the live demo →

Little Explorers Pediatric Dentistry concept website

CONCEPTLittle Explorers Pediatric DentistryFirst-visit map · United StatesChildren sail an illustrated map of their first visit; a Grown-ups switch turns it into the parent guide.Open the live demo →

View all 6 concepts →

Concepts are design demos we built to show what's possible — not client websites. Every client site is designed from scratch for that business.

FAQ

Questions we get asked

How much does a dental website cost?

It depends on the number of treatment pages, locations and features such as online booking. We give you a fixed quote after a short call, and the launch date is guaranteed.

Can patients book online?

Yes. We connect your existing practice booking system where it offers online booking, or set up a short request form that sends only what you need to confirm an appointment.

Can I call myself a specialist on my website?

Only if your regulator recognizes you as one. In the UK that means being on a GDC specialist list; in Australia, holding specialist registration; in the US, a recognized specialty under your state’s rules. Otherwise wording such as “special interest in” is the usual safe route — we check it with you before launch.

Can we show Google reviews on the site?

In the US, UK and most of Canada, yes, as long as they are genuine and shown fairly. In Australia, testimonials about clinical care are prohibited in advertising, so we leave review widgets off and point patients to your Google profile instead.

Do you write the treatment pages?

We draft them in plain language from your input, and a clinician at your practice reviews them before they go live. Health content should always be checked by the people who provide the care.

We have several locations. Can one site handle them?

Yes. Each location gets its own page with its address, hours, team and booking, which also helps each one show up in local searches.

Can you improve our current site instead of starting again?

Yes. We can redesign it while keeping the search rankings it has earned — see website redesign.

Something else on your mind? Ask us directly →

Keep exploring

Related services

Dental SEOGet found by new patients.Explore →

Reviews & reputationMore genuine reviews.Explore →

Website care plansUpdates, backups, security.Explore →

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