Websites for real estate agents

Real estate website design that wins listings — and shows what your regulator asks for.

A real estate website has two jobs. It has to turn a search for homes, or a “what is my home worth?”, into a conversation with you. And it has to show what the rules expect: the Equal Housing Opportunity notice, your brokerage name and licence details, the right notices for your state or province, material information on every listing in the UK, and a price that is not underquoted in Australia. We design for both, for realtors, real estate agents, brokerages and estate and letting agents in the US, UK, Canada and Australia. Built in 7 days, guaranteed, and hosted on our own fast servers.

What every real estate site gets

Seller pathValuation request in the first screen
Rules built inEHO, licence, brokerage, notices
Listings done rightFeed credits, material information
Area pagesUseful guides, no steering words

7-day guaranteeLive in 7 days or your money back

The short answer

What makes a good real estate website?

A good real estate website gives each visitor a clear next step within a minute. Sellers and landlords get a valuation request and proof you sell or let homes like theirs. Buyers and tenants get a search they can use on a phone and honest area guides. Everyone sees who you are: real agents, your brokerage or agency name, your licence or registration details, and reviews they can check.

The design galleries and template sites that rank for this search show plenty of beautiful hero videos. None of the top pages we read mention fair housing, buyer agreements, licence display, listing-feed rules or the UK’s material information guidance. Those are what a regulator or a complaint will look at first, so we build them in from the start.

What clients look for

What do buyers, sellers and landlords check before they contact an agent?

Moving home is one of the biggest money decisions people make, and they shortlist agents online before they call. They want to know quickly whether you work in their area, what you would do for them, how you are paid and whether you can be trusted.

What is my home worth?A valuation request that asks for the address first and promises a real person, not just an automated number.

Do you know my area?Area guides with what is really there: transport, schools to research, recent market reports and listings.

How are you paid?Fees, commission basis or lettings fees explained, and in the US what a buyer agreement means before a tour.

Who will I deal with?Real agents with photos, licence or registration details and the brokerage or agency they work for.

Can I trust you?Reviews with platform, count and date, sales figures with a source, and no “No. 1” claims you cannot back up.

Can I book a viewing?Tour, viewing and valuation booking that works on a phone, with call and text consent wording done properly.

What we found

What did we find when we reviewed 242 real estate websites?

In October 2026 our engineers reviewed the home pages of 242 real estate agents, teams, brokerages and estate agencies: 52 in the US, 82 in the UK, 52 in Canada and 56 in Australia. These are the gaps that came up most. We read home pages and their source code, and some firms keep notices on other pages or in images our tools could miss, so treat the numbers as a guide, not an audit.

Country	What we saw	What we build in
US	24 of 52 sites showed no Equal Housing Opportunity logo or statement anywhere in their code, and 9 more had it only as an icon in the template that we could not confirm on screen. Only 14 showed a licence number. Just 3 said anything about buyer agreements or how buyer agents are paid.	The EHO notice on every page, licence and brokerage details where your state expects them, and a plain “how we are paid” page.
Texas	All 9 Texas sites linked the TREC Information About Brokerage Services and Consumer Protection Notice, but 5 of them showed no EHO notice.	Both TREC links on the home page footer, plus the EHO notice and a correctly sized brokerage name.
UK	On about a third of the 82 sites, we could not find a redress scheme or client money protection named on the home page, even where lettings were offered. Several put lettings fees only in PDFs, and four led with “No. 1” or “leading” claims.	Redress scheme, CMP certificate and full lettings fees one click from every page, and claims you can evidence.
Canada	Only 2 of 18 Ontario sites showed RECO registration, no other province showed a registration number, and none of the 7 Quebec sites showed an OACIQ licence designation. 9 sites showed the brokerage name only in the footer, on listing cards or not at all.	The full brokerage name on every page, registration details on every agent profile, and French first in Quebec.
Australia	Very few of the 56 agencies showed a licence number anywhere on the home page. In South Australia, where sale ads must carry the agent’s RLA registration number, only 3 of the 9 sites we checked showed it in the page. Several led with “#1” or “premier” claims, and almost none showed their fees.	Licence and ABN details in the footer, RLA numbers beside agent names in SA, price fields that only accept a single figure or a legal range, and fees shown up front.
All four	Unsourced “#1” and “top 1%” claims, stat counters showing “$0B” until scripts load, and template text such as “$COUNT$” and “[INSERT BROKER NAME]” left live.	Dated sources on every claim, numbers that render without scripts, and a pre-launch check of every page.

Source: our own review of real estate home pages, 20 October 2026. No firm is named here. The rules below come from the regulators’ own pages.

The rules

What do the advertising rules say a real estate website must show or avoid?

Real estate advertising rules apply to your website as much as to a sign or a portal listing. The rules below come from each regulator’s published rules and guidance; we build them into the design so you are not fixing them after a complaint. Where we could not confirm the current wording, we say “check with your regulator”. This is a summary to help you brief us, not legal advice. Your regulator’s own rules are always the final word.

Where	What the rules say	What we build in
US: fair housing	The Fair Housing Act and HUD’s regulation at 24 CFR 100.75 ban advertising that indicates a preference or limitation based on race, color, religion, sex, disability, familial status or national origin. That covers words, photos and how ads are targeted. HUD’s Office of Fair Housing enforces it.	The Equal Housing Opportunity logo and statement on every page, area copy that describes the property and place rather than the people, and a review of photos and ad targeting.
US: NAR practice changes	Since 17 August 2024, MLS participants working with a buyer need a written buyer agreement before touring a home, in person or live virtual. The agreement must state the agent’s pay, which is negotiable, and offers of compensation can no longer appear on the MLS. See NAR’s facts page.	A “how we are paid” page, a short note on tour request forms, and no “free to buyers” lines without the explanation.
US: state rules	In Texas, TREC requires a link to Information About Brokerage Services and a Consumer Protection Notice on the website, and its advertising rule sets the broker’s name at no less than half the size of the largest agent or team name. In New York, the Department of State requires the Fair Housing Notice on the home page of every licensee website, and buyer Standard Operating Procedures must be posted. In California, B&P Code 10140.6 requires the DRE licence number on first-contact material, including websites. Other states differ, so check with your regulator.	State-specific footers and notices, the brokerage name sized to the rule, and licence numbers on the site and every agent profile where required.
US: IDX listings	Under NAR’s IDX policy, listings must credit the listing firm with an email or phone number in a reasonably prominent typeface, data must refresh at least every 12 hours, and sellers who opted out of internet display must be left out. Your local MLS adds its own disclaimer and logo rules.	Listing cards with the firm credit, a dated MLS disclaimer that is never blank, and a feed set up to your MLS’s rules.
UK: sales and lettings	National Trading Standards’ material information guidance says Part A (price or rent, council tax band or rate, tenure, deposit) belongs on the listing itself, with Parts B and C (utilities, parking, flood risk, building safety and more) prominent and no more than one click away online. The Consumer Rights Act 2015 requires letting agents to publish their fees, redress scheme and whether they hold client money protection on their website, and the CMP rules require a copy of the certificate to be published there in England. The Tenant Fees Act 2019 limits what tenants can be charged in England, and the ASA expects fees to include VAT. Wales and Scotland have their own licensing and registration rules, so check with your regulator.	Listing templates with Part A on the first screen and Parts B and C one click away, fees pages with VAT-inclusive figures, and redress, CMP and Propertymark marks in the footer.
UK: renting in England	The Renters’ Rights Act 2025 requires rental adverts to state a fixed rent and bans inviting or accepting offers above it. Check with your regulator for which parts are in force on your launch date.	Rental listings with one fixed rent and no “offers over” wording, and landlord pages that explain the change.
Canada	In Ontario, RECO’s advertising bulletin under TRESA requires all advertising, including agent and team websites, to identify the brokerage clearly and prominently. BCFSA’s guidelines ask for the full registered brokerage name, readable, with team names registered and shown with the brokerage. RECA expects the brokerage name as licensed on each page of a website. In Quebec, the OACIQ expects the broker’s name and licence designation and the agency’s name. CREA sets how REALTOR® and MLS® may be used. Regulator sites blocked our checks, so confirm the current wording with your regulator.	The full brokerage name in the header of every page, registration or licence details on every profile, correct REALTOR® and MLS® marks, and full French versions in Quebec.
Australia	In NSW, NSW Fair Trading says an agent must not advertise a price below their reasonable estimate in the agency agreement, a range can be no wider than 10%, and “offers over” or “$900,000+” wording is not allowed; new laws are expected to start towards the end of 2026. In Victoria, Consumer Affairs Victoria says online ads must show a Property Price Statement next to the price from 1 October 2026. For other states and for licence display, check with your regulator.	Price fields that only accept a single figure or an allowed range, a Property Price Statement link beside the price in Victoria, and state-aware listing pages.

Sources checked October 2026. Some regulator sites block automated checks, so we re-check every rule by hand before each launch.

Fair housing

What can a neighbourhood page say without breaking fair housing rules?

Plenty, as long as it describes the place and not the people you think should live there. Area guides are some of the most useful pages on a real estate site, and the most common place for fair housing problems. Phrases such as “great for young families”, “safe area”, “exclusive community” or a note about who the neighbours are can read as a preference under 24 CFR 100.75, and so can photos that only ever show one kind of household. The same applies to who sees your ads.

So our area pages stick to facts a buyer can check: the homes and streets, transport, parks, shops, the school district or catchment named with a link to the official source, recent market figures with a date, and listings. We leave school ratings and crime opinions to the official sources and link to them. The same habit works outside the US: the UK, Canada and Australia all have equality and consumer laws that make “facts, not people” the safe rule.

Buyer agreements

How should a US real estate website explain buyer agreements and agent pay?

Plainly, before someone books a tour. Since August 2024, NAR’s rules require a written agreement with a buyer before touring a home, with the agent’s pay stated and negotiable. Most buyers have heard something about it and are unsure what it means for them. Only 3 of the 52 US sites we reviewed explained it at all, which makes an honest page a real advantage.

We add a short “how we are paid” page in your words: what a buyer agreement is, how long yours usually lasts, what you do for a buyer, how your pay is agreed and that it is negotiable, and that a seller may or may not offer to cover some of it. Tour request forms carry a one-line note and a link to it. Your broker and your own agreement are the final word, so we write it with you and change it whenever they do.

Listings

How should listings appear on a real estate website?

Correctly credited, up to date and honest about price. In the US and Canada, listings usually come from an IDX or DDF® feed, and the feed rules decide what the page must show: the listing firm, a dated disclaimer and how sold data can be displayed. We saw blank “as of” dates, broken template text and empty listing blocks on sites in both countries. In the UK, each listing needs the material information buyers and tenants rely on, and in England a rental needs one fixed rent. In Australia, the price you show must not be below your estimate.

We set the listing pages up for your market: feed credits and disclaimers that update themselves, a listing template with the right fields in the right place, sold and under-offer badges where your feed allows them, and a clear route from every listing to a viewing request or a call.

Pages

Which pages does a real estate website need?

Every site is planned around the clients you want more of: sellers, buyers, landlords, tenants or new developments. A typical real estate site is built from these page types.

Page	What it does
Home	Who you help and where, the valuation request, a search and the review score, in the first screen
Valuation	Address first, then a few questions, with a clear note that it is an estimate or market appraisal, not a formal valuation
Listings and search	Feed-driven or your own listings, with the credits, disclaimers and material information your market needs
Area guides	One per area you really work, with facts, market figures and listings, written without steering words
Agent profiles	Photo, licence or registration details, brokerage or agency, languages and areas covered
How we are paid	Commission or fee basis, buyer agreements in the US, lettings fees and VAT in the UK
Landlords and lettings	Services, fees, redress and CMP, and what changes under the latest renting laws
Policies	Privacy notice, complaints procedure, accessibility statement, fair housing statement and regulator details

Accessibility

Does a real estate website need to be accessible?

Yes. People with low vision, limited mobility or a cognitive disability buy, sell and rent homes too, and they rely on sites that work with screen readers, keyboard navigation and large text. Map-only search, image-only floor plans and auto-playing video lock them out. Whether a specific accessibility law applies to your business is a question for you, but building it in from the start costs far less than fixing it after a complaint.

Every real estate site we build is designed to WCAG 2.1 AA: readable contrast, real headings, labelled forms, a list view beside every map, text descriptions for floor plans, captions on video and an accessibility statement.

How it works

How does a real estate website go from brief to live in 7 days?

01BriefAreas, services, agents, feed and regulator.

02DesignYour own concept, not a real estate template.

03BuildListings, valuation, area pages, rules built in.

04LaunchLive on your domain, guaranteed.

After launch

Who keeps the site up to date once it is live?

We do. Your site runs on servers we manage ourselves, and a monthly care plan covers updates, backups and the changes an agency makes all year: a new agent, a new area, a fee change, a new branch or a rule change. When an agent joins, their profile and licence details go up the same week.

LiteSpeed web servers built for speed
Each site isolated in its own container
Malware scanning and a web firewall
Off-site backups
Free Cloudflare on our account

Care plan basics

UpdatesApplied and checked
BackupsAutomatic, off-site
Team changesNew agents added
MonitoringUptime and security

Our work

Our real estate website concepts.

Ideas for agents, teams, brokerages and estate agencies, each built from our review of 242 real estate websites in the US, UK, Canada and Australia. Click any concept to try it.

CONCEPTLarkspur & Vane RealtyNet sheet first · United StatesEnter a sale price and watch the fee, optional buyer-agent pay, repairs, closing costs and payoff drop out of it until only what the seller keeps is left.Open the live demo →

CONCEPTHollowell Street RealtyNeighborhood deck · United StatesSwipe through eight neighborhood cards; the ones you save become the tour request. Plus a plain guide to how buyer agents are paid now.Open the live demo →

CONCEPTAshby & LuneTwo doors · United KingdomDrag the divider between Sell and Let and the whole site switches to that side: process, fees, compliance checklist and listings.Open the live demo →

View all 6 concepts →

Concepts are design demos we built to show what's possible — not client websites. Every client site is designed from scratch for that business.

FAQ

Questions we get asked

How much does a real estate website cost?

It depends on the number of areas, agents and branches, and on features such as a listing feed, valuation tool or a second language. We give you a fixed quote after a short call, and the launch date is guaranteed.

Can you connect our MLS, IDX or DDF® listings?

Yes. We set up the feed your board or MLS allows and build the listing pages around its display rules, including the listing-firm credit and dated disclaimer. In the UK we can show listings from your CRM or the feed you send to the portals.

Where should the Equal Housing Opportunity logo go?

We put the logo and a short statement in the footer of every page and on the fair housing page. New York also requires its Fair Housing Notice on the home page. Your broker may have its own wording, so we use that where it exists.

Do I need to show my licence number on my website?

It depends where you work. California requires the DRE number on websites; many other states require only the brokerage name. In Canada the brokerage name is the key rule, and in Quebec the licence designation too. We check your rules before launch and show the details where they are required.

Can the site give an instant home valuation?

It can offer an estimate, but we label it honestly as a starting point and offer a visit or market appraisal from a real agent. Instant figures that look precise often disappoint sellers and are hard to stand behind.

Do you write the area guides?

We draft them from your input in plain language, using facts a buyer can check, and you review them before they go live. You know the streets; we make sure the pages are clear, accurate and free of steering words.

Can you improve our current site instead of starting again?

Yes. We can redesign it while keeping the search rankings it has earned. See website redesign.

Something else on your mind? Ask us directly →

Keep exploring

Related services

Real estate SEOGet found by sellers and buyers.Explore →

Reviews & reputationMore genuine reviews.Explore →

Website care plansUpdates, backups, security.Explore →

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