Roofing website design that books inspections — and proves you are the roofer who will still be here next year.

More than most roofers think — and less than many roofing sites do. Helping homeowners understand a claim is useful: what to photograph, how to stop more water getting in, what an adjuster’s visit involves, and what your inspection report includes. What gets roofers into trouble is the sales language around it.

In Florida, s.489.147 restricts roofing ads that encourage homeowners to make an insurance claim unless they carry the required warnings, and bans offering gifts or deductible waivers for inspections or claims. In Texas, the insurance department explains that waiving or absorbing a deductible is illegal and that a contractor cannot act as the homeowner’s adjuster. Colorado and Minnesota ban advertising that you will pay, waive or rebate a deductible. So “we’ll cover your deductible” or “free roof through insurance” are lines we never put on a site.

We build a storm section that stays on the right side of those rules: a calm “leak right now” page with safe first steps and a tarp request, a plain-language claim guide reviewed against your state’s rules, and an inspection booking that promises a report, not an outcome. Most of the sites we reviewed that covered storms at all mixed these together on one sales page.