| US: safety wording | Texas (4 TAC §7.152, enforced by the TDA) bans safety claims such as “safe”, “harmless” and “non-toxic to humans and pets”, environmental claims such as “organic” and “all natural”, and implied government endorsement such as “EPA registered”, even with “when used as directed”. California (16 CCR §1999.5, under the Structural Pest Control Act) bans “safe”, “nonpoisonous”, “harmless” and “nontoxic to humans and pets” even when qualified, and expects environmental claims to be specific, substantiated and followed by their conditions. The EPA treats the same words as false or misleading on pesticide labels (40 CFR 156.10), so we apply the rule on every US site. |
| US: licence and name | Arizona requires a business licensee to display the business name and licence number prominently on advertisements (R3-8-310). Texas requires the business name as shown on the licence in all advertising, digital included. Florida expects ads to be factual and to use only the licensee’s name or a registered trade name, with no blind phone numbers (5E-14.142). In other states — and before relying on a licence number being optional — check with your state lead agency. |
| US: claims and reviews | The FTC Green Guides cover “eco-friendly” and “green” claims. The FTC’s rule on consumer reviews bans fake, bought and undisclosed insider reviews and review suppression, and under the Endorsement Guides claims such as “#1” or “100% effective” need evidence. |
| UK: rodenticides and products | Professional anticoagulant rodenticides are sold under a stewardship regime overseen by HSE. From 1 January 2026, buyers need CRRU-approved certification from the last five years or membership of a recognised CPD scheme — check the CRRU list for which courses count. BPCA and NPTA membership are voluntary, so a member number with a register link is proof, not a legal requirement. |
| UK: wildlife, waste and company details | All wild birds, nests in use and eggs are protected, and pest bird control needs a general or specific licence; bats and roosts are fully protected. Scotland, Wales and Northern Ireland have their own licensing bodies. Firms that carry waste such as carcasses, nests or droppings must be registered waste carriers, and limited companies must show their registered name, number and office on their website. |
| UK: claims, prices and reviews | The CAP Code expects environmental claims to be explained and backed by evidence (section 11), and claims such as “safe”, “pet-safe” or “100% effective” to be substantiated (section 3), which also requires household prices to include VAT. The Green Claims Code applies too, and the CMA treats fake and concealed incentivised reviews as unlawful. |
| Canada: federal | The Pest Control Products Act prohibits advertising a pest control product in a way that is false, misleading or likely to create an erroneous impression about its safety or registration, and the regulations bar wording that implies the Government of Canada endorses a product — so “Health Canada approved” is risky. The Competition Bureau expects environmental claims to be substantiated. |
| Canada: provinces | Ontario requires operator and exterminator licences, BC a pesticide user licence and certified applicators, Alberta a pesticide service registration, Québec a permit and CD5 certificates, and Nova Scotia a business operator certificate. We found no provincial rule requiring these numbers on a website — check with your regulator; showing them is good practice. A website marketing services in Québec must be available in French. |
| Australia: licences | Queensland termite work needs a QBCC licence as well as a pest management licence, and the QBCC says ads must show the licence name and number — a trading name alone is not enough. Technicians are licensed by the NSW EPA, Victoria’s Department of Health, WA Health (which also registers the business) and SA Health. For other states’ ad rules, check with your regulator. |
| Australia: claims and prices | The APVMA does not allow product labels to call a product safe, harmless, non-toxic or environmentally friendly unless it accepts the qualifier, so website copy that echoes those words is a risk. If you show part of a price, the ACCC expects the total price to be at least as prominent, and it bans fake and cherry-picked reviews. |