| US: state licences | In California, the Locksmith Act expects ads to show your business name, address or phone, and your BSIS licence number. In Texas, DPS treats advertising as a locksmith company as acting as one, so you need the licence first. Illinois, North Carolina, Virginia, New Jersey, Oklahoma, Tennessee, Louisiana and others also license locksmiths; the exact ad wording differs — check with your state board. |
| US: scams, reviews and claims | The FTC warns people about directory listings run from out-of-area call centres, similar-sounding names and low phone quotes that grow on site; California’s consumer tips say much the same. The FTC’s rule on consumer reviews bans fake, bought and undisclosed insider reviews, and under the Endorsement Guides, claims such as “#1 locksmith” or “15-minute arrival” need evidence. |
| Google | In Local Services Ads, locksmiths go through Google’s advanced verification on top of the usual background, licence and insurance checks, and it can take weeks. A Business Profile can also be asked for extra verification, such as a video of your premises, van or tools. Your website should match what you submit: the same business name, address, licence and phone. |
| UK: trade body and call-out fees | The UK has no locksmith licence, so do not say “licensed”. The Master Locksmiths Association runs a vetted, inspected scheme with a public directory; only current members should show the logo, and a false membership claim is an unfair commercial practice. CAP advice treats an assessment fee charged when work is declined as a call-out charge, and ASA rulings read “no call-out charge” as meaning the customer can decline after arrival at no cost. |
| UK: prices, companies and doorstep jobs | Under the DMCC Act 2024, hidden or drip-fed mandatory fees, such as an undisclosed night charge, are banned, and the CMA treats fake and concealed incentivised reviews as unlawful. Limited companies must show their registered name, number and office on their website. Jobs agreed at the customer’s door are off-premises contracts under the Consumer Contracts Regulations, with cancellation rules and an urgent-repair exception. |
| Canada: provincial licences | In British Columbia, locksmiths need a security worker licence and firms a security business licence. In Alberta, there is a locksmith licence (journeyperson certification required) and a separate business licence. In Québec, locksmithing is a private-security activity needing BSP agency and agent permits; an RBQ licence is a different credential. Ontario appears to exempt locksmiths — check before you claim either way. Whether each province requires the number in ads, we could not confirm. |
| Canada: prices and language | The Competition Bureau treats a price that leaves out mandatory fees, other than government taxes, as misleading, which catches “$15 service call” headlines. Staff or owner reviews that hide the connection can breach the Competition Act (Competition Bureau). A website marketing services in Québec must be available in French. |
| Australia: state licences | In NSW, locksmiths need a security licence, and NSW Police says master licensees must show their licence number in advertising, websites included. Queensland requires a security equipment installer licence, and WA a security installer licence from WA Police. Victoria and South Australia cover some security work; whether pure mechanical locksmithing needs a licence there, check with your regulator. |
| Australia: prices and reviews | If you show part of a price, such as a $35 call-out, the ACCC expects the total minimum price, with GST and unavoidable fees, to be at least as prominent. The ACCC also bans fake, selectively edited and undisclosed-incentive reviews, and “#1” or “cheapest” claims need backing. |