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Websites for accounting firms

Accountant website design that turns a careful reader into a booked consultation — and lets them check you are registered.

People choose an accountant slowly and carefully. A business owner outgrowing their spreadsheet, a sole trader with a letter they do not understand, a family switching after a bad year: each one reads several firm websites before they book a call. An accounting firm website has to show who you help, who they will deal with, what it roughly costs, and the licence, registration or professional body your rules expect — with a link so they can check it. We design for all of that, for CPA firms, tax preparers and bookkeepers in the US, accountants and bookkeepers in the UK, CPA firms in Canada and accountants, tax agents and BAS agents in Australia. Built in 7 days, guaranteed, and hosted on our own fast servers.
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What every accounting firm site gets
  • Consultation bookingBook, call or message in the first screen
  • Registration you can checkWith a link to the official register
  • Honest fee pagesWhat is included, and the tax position on price
  • Secure upload pathYour client portal one click away
7-day guaranteeLive in 7 days or your money back
The short answer

What makes a good accounting firm website?

A good accounting firm website gets a careful reader from “are these people right for me?” to a booked consultation, and gives them proof they can check. In practice that means a clear statement of who you help, named people with their real designations, your licence, firm permit or registration with a link to the official register, a fee page that says what is included, a secure way to send documents, a plain route for people who have received a letter from the tax office, and a booking button on every screen.

The vendor pages, galleries and examples lists that rank for accountant and CPA website design talk about mobile layouts, calls to action, niche messaging and review widgets. Those matter, but none of the top results we read mention registration numbers, who may use “CPA” or “Chartered”, the rules on fee pages, or anything outside the US beyond a list of firms. In October 2026 we reviewed 300 real accounting firm websites in the US, UK, Canada and Australia, and those were exactly the gaps we found most often. Every section below comes from that review.

What clients look for

What do clients check before they contact an accountant?

Choosing an accountant means handing over financial records and trusting someone with deadlines that carry penalties. People look for fit, proof and a rough idea of cost.
Do you work with businesses like mine?Clear pages for the clients you serve — trades, landlords, contractors, clinics, online sellers — not a list of every service under the sun.
Who will I actually deal with?Named people with photos and their real designations, not a stock photo of a handshake.
Are you qualified and registered?The licence, firm permit, professional body or tax agent number, with a link to the register so they can check it themselves.
Roughly how much?Fixed fees or ranges, what each includes, and whether the price includes VAT or GST where that applies.
How do I send you my documents?A secure upload or portal link in the header — not “email us your bank statements”.
How do I switch from my current accountant?A short, calm explanation of what moving involves and what you handle for them.
What we found

What did we find when we reviewed 300 accounting firm websites?

These figures come from the home pages we reviewed on 20 October 2026: 60 in the US, 67 in the UK, 81 in Canada and 92 in Australia. We read each home page’s text, so a number shown only in an image, a footer loaded by script or on another page was not counted — treat them as a fair picture, not a census.
CountryWhat we sawWhy it matters
United StatesOnly 7 of 60 sites showed a license or firm permit number or a link to the state board lookup. About 9 more showed only AICPA or state society membership. Only 2 showed real fee figures on the home page. Counters stuck at “0” on 5 sites, and stale tax-season labels on others.In several states only licensed firms may use “CPA” in the firm name, and a lookup link lets a client confirm it in seconds. Circular 230 allows published fixed fees and ranges, yet almost nobody uses them.
United KingdomAbout a third of 67 home pages named no professional body. Hardly any small firm said who its anti-money-laundering supervisor is. About 10 showed a price on the home page; 8 sites used “+VAT” or “ex VAT” wording, and only 1 said its price included VAT. Some titles said “Chartered Accountants” while the body showed a different qualification.The “Chartered” descriptions are restricted. Prices aimed at sole traders, many of whom cannot recover VAT, are expected to include it.
CanadaOnly about 15 of 81 sites mentioned their regulator or membership, and only 2 showed a firm or licence number. One Montréal practice had an English-only page. Some said “licensed firm” where Ontario registers firms and licenses individuals. One review widget showed an unrelated scam review.Provincial CPA bodies regulate how firms describe themselves and advertise, and a website marketing services in Québec must be available in French.
AustraliaOnly 5 of 92 sites showed a TPB registration number; many said “registered tax agent” with nothing to check. About half lacked the limited-liability scheme line. “From” prices rarely said whether GST was included, and bookkeepers showed no BAS agent number.Clients must be told how to check the TPB register and how to complain, and where a firm is in a professional standards scheme the disclosure line has set wording.
All fourCounters stuck at “0”, unsourced “#1” and “best” claims, savings figures with an asterisk and no method, placeholder headings left live, and stock handshake and calculator photos.Accounting is a trust purchase. A small error makes a careful reader doubt everything else. We check every page before launch.
Source: our own review of 300 accounting firm home pages, 20 October 2026. No business is named here. Not legal advice — your licensing board or regulator has the final word.
The rules

What do the rules say an accounting firm website must show or avoid?

Accountancy is regulated by state, province, country and professional body, and the rules on titles, advertising and fees apply to your website. These are examples from official sources that we build into the design, so the designation, number or notice sits where a client looks — not buried in a footer. Where we could not confirm the current wording, we say “check with your regulator”. It is a summary to help you brief us, not legal advice.
WhereWhat the rule says
US: titlesUnder the Uniform Accountancy Act that most states follow, only licensees and licensed firms may use CPA titles. In Texas, a firm needs a firm license to use “CPA” or “CPA Firm” in its name (TSBPA, 22 TAC 501.81). In California, fictitious firm names need CBA registration. Whether your license number must appear on a website varies by state — check with your state board.
US: fees and claimsCircular 230 §10.30 bans false or misleading claims, lets practitioners publish fixed fees, hourly rates and ranges, and requires published fees to be honoured for at least 30 days. Enrolled agents may not use “certified”. The FTC’s rule on consumer reviews bans fake, bought and undisclosed insider reviews.
UK: descriptionsOnly firms that meet ICAEW’s rules may call themselves “Chartered Accountants”. ACCA members offering services to the public need a practising certificate and firms use “Chartered Certified Accountants”. AAT licensed accountants and bookkeepers have their own licence conditions.
UK: supervision, prices and company detailsEvery accountancy service provider must be supervised for anti-money laundering by a professional body or HMRC — check before launch, as supervision is due to move to the FCA. The ASA expects prices to include VAT unless everyone the ad is aimed at can recover it. Limited companies must show their registered name, number and office on their website. For professional indemnity insurer details, check with your professional body.
Canada: registration and titlesCPA Ontario requires public practice through a registered firm. CPABC treats advertising as offering services, so website services must match the licence held. CPA Alberta requires “Chartered Professional Accountant(s)” as the firm’s descriptive style. CPA Nova Scotia requires any firm offering services there, including virtual firms, to register.
QuébecThe Ordre des CPA du Québec requires a published price to state the services included and excluded and any extra fees, and to be honoured for at least 90 days. A website used to market services in Québec must be available in French.
Canada: pricesThe Competition Bureau treats a price that leaves out mandatory fixed fees, other than government taxes, as misleading — so a “from” fee must be reachable.
Australia: TPBAdvertising tax or BAS agent services while unregistered breaches the Tax Agent Services Act. If you use the Registered Tax Practitioner symbol, show it with the practitioner type and registration number. Clients must be told how to check the TPB register and how to complain, and the TPB lists your website as one way to do it.
Australia: liability and pricesFirms in a professional standards scheme use the set line “Liability limited by a scheme approved under Professional Standards Legislation” — the Professional Standards Councils recommend it on websites, and South Australia requires it. If you quote part of a price, the ACCC expects a single total price including GST, shown at least as prominently.
Sources checked October 2026. Rules change — we re-check before every launch.
Fees and pricing

Can an accounting firm website show its fees?

Yes — and the rules are more specific than most firms expect. Only 2 of the 60 US home pages we reviewed showed real fee figures, even though Circular 230 explicitly allows fixed fees, hourly rates and ranges, as long as a published fee is honoured for at least 30 days. In Québec, the Ordre des CPA asks for the services included, those excluded and any extra fees alongside the price, held for at least 90 days.

The tax position on the price matters too. In the UK, the ASA expects prices aimed at people who cannot recover VAT — many sole traders among them — to include it, yet most UK prices we saw were “+VAT”. In Australia, the ACCC expects a single total including GST, and in Canada a “from” fee must not hide mandatory extras.

So we build fee pages as a clear menu, not a teaser: what each package includes and excludes, how the price changes with the size of the job, the VAT or GST position, the date the fees were set, and how long they hold. You set the numbers; we make sure the page says them clearly and is easy to update each year.

Up to date

How does an accounting firm website show it is current?

Clients trust accountants to keep track of dates. A site with last year’s season banner or a broken counter undermines that before the first call.
What an out-of-date accounting site says
  • “Licensed and registered” with no number or link
  • Last year’s tax-season banner
  • Counters stuck at “0”
  • “Chartered” in the title, another qualification in the body
  • “From £X + VAT” aimed at sole traders
What we build instead
  • Designation and number, labelled, with a register link
  • Deadline pages that link the official IRS, HMRC, CRA or ATO calendar, with a last-checked date
  • Real review counts with where they came from
  • One accurate description of who you are, everywhere
  • Fees with inclusions and the VAT or GST position stated
Pages

Which pages does an accounting firm website need?

Every site is planned around the clients you want more of — owner-managed businesses, sole traders, a niche industry or individuals. A typical accounting firm site is built from these page types.
PageWhat it does
HomeWho you help, a booking button, your designation and registration in the first screen
ServicesOne page each for accounts, tax returns, bookkeeping, payroll and advisory work, with what is included
Who we helpIndustry and client-type pages written in your clients’ words, not accounting jargon
FeesPackages or ranges, inclusions and exclusions, the VAT or GST position and how long fees hold
TeamEach person’s photo, designation and, where it applies, a link to the register
Received a letter?What to do first and how to book a review with your team — the advice itself stays with your qualified people
Switching accountantWhat moving involves and what you handle, in a few calm steps
Client portal and uploadsA clear link to the secure portal you already use, and how to send documents safely
Regulatory informationProfessional body, firm registration, AML supervisor, liability scheme line, complaints and register information, as your rules require
How it works

How does an accounting firm website go from brief to live in 7 days?

01BriefClients, services, designations, fees and the rules where you practise.
02DesignYour own concept, not an accounting template.
03BuildServices, fees, team and regulatory pages, rules built in.
04LaunchLive on your domain in 7 days, guaranteed.
After launch

Who keeps the site up to date through the year?

We do. Your site runs on servers we manage ourselves, and a monthly care plan covers updates, backups and the changes an accounting firm makes all year — a new partner, new fees, a seasonal banner on and off, an updated deadline link, a change of supervisor or registration. Security matters more than usual on a site that links to client document uploads, so updates are applied and checked, not left for months.
  • LiteSpeed web servers built for speed
  • Each site isolated in its own container
  • Malware scanning and a web firewall
  • Off-site backups
  • Free Cloudflare on our account
Care plan basics
  • UpdatesApplied and checked
  • BackupsAutomatic, off-site
  • Season editsBanners, fees and team updated
  • MonitoringUptime and security
Our work

Our accounting firm website concepts.

Ideas for CPA firms, accountants, tax agents and bookkeepers, each built from our review of 300 accounting firm websites in the US, UK, Canada and Australia. Every firm in them is fictional. Click any concept to try it.
Kinsale & Ward CPAs concept websiteCONCEPTKinsale & Ward CPAsBring the shoebox · United StatesDrag a pile of sample tax papers into labelled folders and see what the firm does with each one, then book an intake.Open the live demo →Fennimore Bookkeeping & CPA concept websiteCONCEPTFennimore Bookkeeping & CPAClose the month · United StatesMatch sample bank lines to their entries until the month closes and a simple profit and loss card appears.Open the live demo →Thornbury & Vale Accountants concept websiteCONCEPTThornbury & Vale AccountantsPaper to pixels · United KingdomAnswer four questions and a pile of paper rebuilds itself as a tidy digital record, ready for Making Tax Digital.Open the live demo →

View all 6 concepts →

Concepts are design demos we built to show what's possible — not client websites. Every client site is designed from scratch for that business.

FAQ

Questions we get asked

How much does an accountant website cost?
It depends on the number of service, industry and team pages and features such as a fee builder or a portal link. We give you a fixed quote after a short call, and the launch date is guaranteed.
Should an accounting firm website show prices?
Yes, where you can be accurate: fixed fees or ranges, what each includes and what changes the price. Few of the sites we reviewed showed any, so even a range sets you apart. US rules allow published fees but expect them to be honoured for a set period, Québec asks for inclusions and exclusions, and UK and Australian prices for individuals should include VAT or GST. We set the wording with you.
Where should our registration number go?
Where a client looks and where your rules expect it: usually in the header or first screen, on the team page and on a regulatory information page, with a link to the official register. We add it to your structured data too, so it matches your Google profile.
Will you write our tax articles?
No. Tax content is your professional work and stays with your qualified team. We write about your firm and services, structure the pages, and make your own articles easy to publish, date and keep current.
Can clients upload documents through the website?
We link the secure client portal you already use from the header and every relevant page, and make sure nothing on the site asks clients to email sensitive documents. If your firm prepares tax returns in the US, check how the FTC Safeguards Rule applies to you.
We have offices in Québec. Do we need a French site?
If your website markets services in Québec, it must be available in French; English can sit alongside it. We build both languages as equals, not a machine-translated copy.
Can you improve our current site instead of starting again?
Yes. We can redesign it while keeping the search rankings it has earned — see website redesign.
Something else on your mind? Ask us directly →
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