What is generative engine optimization (GEO)?
GEO is the practice of shaping your content and online footprint so generative AI tools — ChatGPT, Gemini, Perplexity — understand your business and include it in their answers.
What is answer engine optimization (AEO)?
AEO means structuring content so that search features and assistants can lift a direct answer from it: clear questions, short answers first, lists, tables and schema.
How do you show up in Google AI Overviews?
Rank well for the underlying searches, answer the question clearly near the top of the page, and back it with structured data and trusted mentions elsewhere. There are no shortcuts, but the basics work.
Is AI search replacing Google?
Not replacing, but changing how people search. Strong classic SEO still feeds most AI answers, so we work on both together.
How do you measure AI visibility?
We run a fixed set of buyer questions through the main assistants each month and record whether and how your business appears.
What is llms.txt?
A short plain-text file at the root of a website that summarizes what the business does and points to its most important pages. It is a proposed convention, not a standard every assistant reads, so we treat it as a small helpful extra on top of the fundamentals.
Does AI search matter for local businesses?
Yes. People ask assistants for recommendations near them, and assistants lean on maps data, reviews and directories. That is why we connect this work with
local SEO.
What should we fix first?
Usually your own facts: one clear description of what you do, the same name, address and contact details everywhere, and service pages that answer the obvious questions in their first lines.